After 15 years of the Core i series Intel finally appears to be changing the branding they use for their products. In a Tweet by @Bernard_P, it was stated that Intel would be making changes to the branding of their CPUs.
Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) May 1, 2023
This will be the first time Intel has done this since the introduction of the Core i series in 2008.
To me, this personally seems like a waste of money and a careless thought towards their clientele. It's a radical move by Intel and it may backfire on them. We'll just have to wait and see.